Designing Zippi - A Digital Bridge Connecting Users, Local Stores & Those In-Between

Role

Sole Product Designer

Q2 2024

mobile design

e-commerce

grocery delivery

Overview

Zippi is an on-demand shopping and delivery platform that allows users to purchase goods from nearby supermarkets and have them delivered to their homes. The system connects three user groups:

  1. Buyers, who place orders through the app

  2. Shoppers, who pick and pack those orders in-store

  3. Riders, who complete the delivery

The goal was to create a seamless, efficient experience that adapts to the realities of the Nigerian retail and logistics environment.

This page contains the full case study, would you rather view the images instead?

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As the sole product designer, I translated the team’s idea into a functional, user-friendly product—taking it from 0 to 1. Here's how i did that (the designer’s cut).

Role

Sole Product Designer

Q2 2024

mobile design

e-commerce

grocery delivery

Overview

Zippi is an on-demand shopping and delivery platform that allows users to purchase goods from nearby supermarkets and have them delivered to their homes. The system connects three user groups:

  1. Buyers, who place orders through the app

  2. Shoppers, who pick and pack those orders in-store

  3. Riders, who complete the delivery

The goal was to create a seamless, efficient experience that adapts to the realities of the Nigerian retail and logistics environment.

This page contains the full case study, would you rather view the images instead?

view images

As the sole product designer, I translated the team’s idea into a functional, user-friendly product—taking it from 0 to 1. Here's how i did that (the designer’s cut).

Role

Sole Product Designer

Q2 2024

mobile design

e-commerce

grocery delivery

Overview

Zippi is an on-demand shopping and delivery platform that allows users to purchase goods from nearby supermarkets and have them delivered to their homes. The system connects three user groups:

  1. Buyers, who place orders through the app

  2. Shoppers, who pick and pack those orders in-store

  3. Riders, who complete the delivery

The goal was to create a seamless, efficient experience that adapts to the realities of the Nigerian retail and logistics environment.

This page contains the full case study, would you rather view the images instead?

view images

As the sole product designer, I translated the team’s idea into a functional, user-friendly product—taking it from 0 to 1. Here's how i did that (the designer’s cut).

Role

Sole Product Designer

Q2 2024

mobile design

e-commerce

grocery delivery

Overview

Zippi is an on-demand shopping and delivery platform that allows users to purchase goods from nearby supermarkets and have them delivered to their homes. The system connects three user groups:

  1. Buyers, who place orders through the app

  2. Shoppers, who pick and pack those orders in-store

  3. Riders, who complete the delivery

The goal was to create a seamless, efficient experience that adapts to the realities of the Nigerian retail and logistics environment.

This page contains the full case study, would you rather view the images instead?

view images

As the sole product designer, I translated the team’s idea into a functional, user-friendly product—taking it from 0 to 1. Here's how i did that (the designer’s cut).

Zippi had done their homework, they knew what they wanted and they had reference points for how things might work – in the form of other existing businesses such as instacart. The major issue was translating this to work for the Nigerian market and ensuring it worked well.


In order for this idea to work, there needed to be three parts to make the whole – the buyer part, the shopper part & the rider part.

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